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Magical alternative for filling forms: how EchoFill compares
Short version: Magical is a text expander and autofill tool aimed at teams. It's strong at snippets, templates and moving data between web apps, and it now leans into AI agents with plans sold through sales. EchoFill does one job: it remembers what you typed into a form and fills it back in next time. That's free with unlimited fills, needs no account, and keeps your answers on your device.
| Magical | EchoFill | |
|---|---|---|
| Pricing | Not listed on its website; demo and sales | Free: unlimited fills, 3 profiles. Pro $2.99/month, $19.99/year or $29.99 once |
| Account | Required | None |
| Where your answers live | In your Magical account | Only in your browser, on your device |
| Main idea | Text expansion, templates, moving data between apps, AI agents | Fill a form once, and it fills itself next time |
| Setup for a new form | Create snippets or templates | Fill it once, click Record |
| Custom dropdowns, multi-page forms | Not stated | Yes, including Workday-style pickers; learns later pages as you go |
| Team sharing | Yes | No (backup files you can share) |
| Text expansion | Yes | No |
| Undo a fill | Not listed | One click |
When Magical is the better choice
- Your team shares snippets and templates and wants them managed centrally.
- You type the same messages a lot and want text expansion more than form filling.
- You want AI agents that move data between apps and spreadsheets.
When EchoFill is the better choice
- You refill the same forms (applications, government forms, listings, admin tools) and want them filled exactly as you filled them before.
- You don't want an account, a sales call or a trial clock.
- You want your answers kept only on your device. No account means there's nothing on a server to leak or delete.
- You want to see what was filled and undo it in one click.
A note on privacy
Any autofill extension needs permission to read and change the pages you use it on; that's how filling works. The question is where your answers go afterwards. EchoFill stores them only in Chrome's local extension storage on your computer and sends them nowhere. Our privacy policy lists exactly what is stored. For any tool, read its privacy policy before you save personal details in it.
Frequently asked questions
Can EchoFill replace a text expander?
Not fully. EchoFill fills form fields with answers you've recorded. Pro adds snippets you can insert into fields, but if you mainly type canned messages into email or chat, a dedicated text expander fits better.
Does EchoFill use AI?
No. It fills in what you recorded, matched by each field's label, name and placeholder. Nothing is generated and nothing is sent to an AI service.
Is there a team plan?
Not today. Each person installs EchoFill and keeps their own profiles. You can export profiles to a file and share it.